CHANEL HICKS-GRAY
I build the
solution —
end to end.
Solutions architect, builder, and consultant. I take a problem from strategy to working system — using AI when it's the right tool and solid engineering everywhere else — then make sure your team can run it.
12+
Products Shipped
30+
Systems Built
6+
Industries Served
ABOUT
The whole problem, end to end.
I started in psychology, studying how people make decisions, what drives behavior, and why the most logical solution isn't always the one people choose. That foundation changed how I see everything I build. Every system I design is really a question: will a real person actually use this?
Today I work as a solutions architect — part strategist, part builder, part teacher. I take on the whole problem: figuring out what to build, building it, and making sure your team can run it. Sometimes the answer is AI. Sometimes it's a clean workflow and good engineering. The point is what actually works.
I care as much about the team that inherits a system as the system itself. So a build doesn't end at launch, it ends when your people can run it without me, through training and documentation that demystifies the technology instead of hiding behind it.
Founder, Hicks Virtual Solutions LLC
Founder, Stackd Studios AI
Systems Thinking
I map complexity into clarity, whether that's an operations workflow, a business model, or an AI architecture.
End-to-End Delivery
From first conversation to live system: strategy, design, build, and handoff. I own the whole arc, not just the part that's easy to code.
AI When It Fits
I build with AI when it's genuinely the best tool — agents, automation, LLM features — and reach for plain, solid engineering when that wins instead.
Strategy & Enablement
Advice on what to build first, then the training and documentation that lets your team run it confidently without me.
WHAT CLIENTS SAY
Chanel replaced three separate tools with one platform that actually fits how we work. Placements, billing, and inventory finally live in one place, and her training meant our team was running it confidently from day one.
Villa Concierge Co
Insurance Operations Platform
She understood our studio before she touched the code. The site she built is fast, beautiful, and made for enrollment, and inquiries climbed within the first month of launch.
Capital Core Dance Studio
Midlothian, VA
Full brand site shipped in two weeks with zero revision rounds. Chanel just got it, the work carried the weight a performance brand needs without us having to spell it out.
Evolution Production Co
Touring Ice & Dance, DMV
SELECTED WORK
Things I've built.
OPERATIONS SYSTEM
FieldOS
A field operations management system designed for service-based businesses who need real-time visibility into their teams and job pipelines.
EXPERTISE
How I can help.
I work best with founders and teams who are ready to build and want someone who can advise strategically, execute technically, and leave the team able to run it.
Systems Architecture
Designing the internal operating system of your business: workflows, automations, data structures, and integrations that scale without adding headcount.
AI Strategy & Integration
Not just plugging in tools. Building AI into the core of your product or operations in a way that creates real leverage, from prompt engineering to full agent systems.
Business Design
Strategy meets execution. I help founders clarify their model, package their offer, and build the infrastructure to deliver consistently and profitably.
AI Product Engineering
Full-stack product development with engineering rigor. Web apps, internal tools, and AI products that are technically solid, well-documented, and built to last — not throwaway prototypes.
Education & Enablement
Workshops and team training that get your people fluent in AI, plus documentation and SOPs so the systems I build keep running long after the engagement ends. (Now booking workshops.)
AI AGENTS WE BUILD
What a custom agent
can do for your business.
Every agent is built specifically for your workflow — not a chatbot wrapper, a real system.
Lead Qualification Agent
Scores inbound leads in real time, routes hot prospects to your team, and follows up with cold ones automatically.
Client Onboarding Agent
Walks new clients through intake, collects documents, answers FAQs, and sets up accounts without anyone on your team lifting a finger.
Customer Support Agent
Handles your most common support questions 24/7, escalates complex issues to humans, and logs everything.
Content Creation Agent
Drafts social posts, emails, blog content, and ad copy from a brief — in your voice, on brand, every time.
Sales Outreach Agent
Researches prospects, personalizes outreach messages, and sequences follow-ups until someone responds.
Scheduling & Booking Agent
Manages your calendar, confirms appointments, sends reminders, and handles reschedules without the back-and-forth.
Operations Monitor
Watches your dashboards and data feeds, flags anomalies, and sends alerts before small problems become big ones.
Document Processing Agent
Reads contracts, invoices, intake forms, and reports. Extracts key data, summarizes, and routes to the right place.
Internal Knowledge Agent
Answers your team's questions using your SOPs, docs, and policies. No more digging through Notion or Slack.
Data & Reporting Agent
Pulls reports from your tools, summarizes trends, and delivers clean insights to your inbox on whatever cadence you need.
Project Management Agent
Tracks task progress, sends status updates to stakeholders, flags blockers, and keeps projects on deadline without manual check-ins.
Invoice & Billing Agent
Generates invoices, sends payment reminders, logs receipts, and follows up on overdue accounts so nothing falls through the cracks.
Interested in working together?
Start a conversationTECH STACK
The right tool for each job.
A full-stack toolkit — frontend to infrastructure, automation to AI. I pick what the problem needs, not the trendiest option.
FRONTEND
- Next.jsApp Router · 14 & 15
- ReactServer & Client Components
- TypeScriptType-safe everything
- Tailwind CSSv3 & v4
- Framer MotionAnimation & transitions
- shadcn/uiComponent library
- Radix UIAccessible primitives
BACKEND & DATA
- SupabasePostgres · Auth · Storage · Edge
- PrismaORM & migrations
- PostgreSQLRelational database
- Node.jsAPI routes & serverless
- PythonScripting · AI pipelines
- RedisCaching & queues
- Drizzle ORMLightweight type-safe ORM
AI & INTELLIGENCE
- Claude (Anthropic)Opus · Sonnet · Haiku
- OpenAIGPT-4o · o3
- GeminiGoogle DeepMind
- Perplexity AIReal-time research
- Anthropic SDKTool use · Caching · Agents
- LangChainAgent orchestration
- Vercel AI SDKStreaming · UI integration
PAYMENTS & COMMUNICATION
- StripePayments · Webhooks · Subscriptions
- ResendTransactional email
- TwilioSMS & voice
- SendGridEmail delivery
- PlaidFinancial data
DEPLOYMENT & DEVOPS
- VercelHosting · CI/CD · Edge
- GitHubVersion control
- DockerContainerization
- CloudflareCDN · Workers · DNS
- AWSS3 · Lambda · EC2
INTEGRATIONS & AUTOMATION
- ZapierNo-code automation
- Make (Integromat)Advanced workflows
- n8nSelf-hosted automation
- Notion APIKnowledge base integration
- AirtableStructured data & views
- Google WorkspaceSheets · Docs · Drive APIs
- Slack APITeam notifications & bots
Every tool is chosen intentionally. The goal is always a system that's lean, fast, and built to last.
Let's build togetherTHE PROCESS
Discovery
We map your business, pain points, and goals before writing a single line of code.
Build
I design and develop the system, keeping you in the loop at every milestone.
Launch & Iterate
We ship, measure, and refine until it works exactly as intended — and gets better over time.
CONTACT
Let's build
something worth
building.
Whether you have a clear vision or just a compelling problem, I want to hear it. The best work starts with a real conversation.